Joey Schusler

Born and bred in Boulder, Colorado, Joey is an award-winning filmmaker and a diversely skilled rider who’s brought ambitious backcountry adventures to the heart of mountain biking.

03 June 2021


Mountain bikes and adventures of all sorts

Raised in Colorado, Joey has been mountain biking for as long as he can remember. After entering his first race, aged 13 on home turf in Crested Butte, he rose through the ranks of the US National Series and made his World Cup debut just four years later. Racing for the prestigious Yeti Factory team, where so many pros got their start, Joey was a regular on the World Cup Downhill circuit and also scored top tens in the World Enduro Series.

“The last ten years have been such a whirlwind that I've just been bouncing from one thing to the next.”

These days you’re more likely to find Joey on a backcountry bikepacking adventure. He developed his adventuring skills on expeditions through the mountains of Colorado, where he rediscovered his love for film and photography. The success of his first short film, The Bus: A Story of Friends and Fun inspired him to go further in telling stories of human-powered adventures off the beaten path.

Over the years, Joey’s bike and his camera have taken him to the furthest reaches of the globe, working with the biggest names in adventure sports. He has followed amateur mountain bikers in Kathmandu and tackled the most demanding trails the Andes have to offer, all while carrying 30 kilos of camera equipment. Joey strives to inspire riders to take on their own journeys, sharing his love for wild places through his filmmaking, and his fearless expeditions have brought bold adventures on the bike to new heights.

“Life flies at you real fast. Usually, they all work out through riding the waves. It takes a lot of optimism.”


Browse our collection of durable, repairable mountain biking apparel made with the most technical fabrics, designed to perform in all conditions.

Men's Trail 3/4 Sleeve Jersey

A technical, ¾ length sleeve mountain bike jersey with added durability, made using recycled materials.

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Women's Trail Technical T-Shirt

A light and breathable t-shirt designed specifically for mountain biking, made with recycled materials.

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Men’s Trail Shorts

A durable, fully featured mountain bike short with a contoured, variable width belt for locked in-comfort on the trail.

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Women's Trail Shorts

A durable, fully featured mountain bike short with a low profile, stretch waist for locked in comfort on the bike.

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