What are cookies and how are they used?

Cookies are small text files that are stored on your computer when you visit some websites, which help to provide you with a more tailored experience whenever you visit the website. We use cookies on to make the website easier for you to use, and to help inform us on how to improve the website to make it easier for you to shop online and navigate our features.

You can manage your cookie preferences at any time. Our privacy policy provides further details on how you can exercise your rights regarding local data regulations (e.g. GDPR / CPRA / LGPD). We do not store any personally identifiable information about you in our cookies, and cookies cannot be used to harm your mobile phone, tablet, or computer.

Cookies set by

A list of cookies used on the website is shown below, along with a brief description explaining what we use these for.



Session cookie

These cookies are used to store your shopping activity throughout your individual session on the site, enabling us to maintain your basket across the site and checkout.

Locale selection

These cookies are used to store information about your preferred shipping location, to ensure that we display the correct pricing and delivery options for all products on the website.

Remember Me

Keeps your Rapha account logged in on your computer when you have selected the option to “Remember Me” when you log into your account.

Persistent Basket

We use this cookie to store an encrypted key which we can use to reinstate your basket for up to 30 days.

Cookies set by third party services also works with a selection of third parties to help us improve our website experience.



Google Analytics

Used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited. If you opt out of analytics cookies, Google Analytics 4 will automatically switch to a privacy regulation-compliant, anonymised, and cookie-less mode to model data.

Doubleclick/Google Ads

These cookies and tags are used to collect non-personal information about how visitors interact with advertising served on other websites before they arrive at and which advertisements our customers prefer. This information helps Rapha deliver ads that are relevant to your interests, control the number of times you see a given ad, and measure the effectiveness of advertising campaigns. These cookies are only set when Personalised cookies are enabled.


If you click a ‘Tweet’ link on the Rapha website, Twitter sets a cookie to remember that you have ‘tweeted’ that information.


If you click a ‘Like’ link on the Rapha website, facebook sets a cookie to remember that you have ‘Liked’ that information.


Rapha uses CloudFlare to improve how quickly this website loads for visitors, and protect the website against malicious traffic.


Rapha uses the Bazaarvoice service to manage and moderate customer reviews and questions. By default we only set strictly necessary cookies to allow the Bazzarvoice functionality to operate - e.g. to ensure that when browsing through reviews for products, you are able to mark a review as “Helpful”. When you opt into Analytics cookies, sampled Bazaarvoice uses analytical cookies to sample and measure product usage.

Bloomreach Engage, formerly Exponea

Rapha uses Bloomreach to understand your use of the Rapha website, to learn about the products that are of interest to you, and to tailor the messaging, experience, and services to your needs across website, email, and in-store. If opted in to Personalised cookies, Bloomreach cookies are used to ensure that any personalisation is consistently applied, and that your product preferences are associated with your Rapha profile. If you opt out of Personalised cookies, we set Bloomreach cookies to expire after 1 hour, to allow our on-site email signup functionality to remain active while you browse our website.

Mention Me

Rapha partners with Mention Me to offer customers a refer-a-friend programme. A functional cookie is set when customers choose to interact with the programme, more information can be found here. These cookies are strictly necessary to protect against programme fraud.

Affiliate Window

Rapha partners with Affiliate Window to deliver an affiliate marketing program. A cookie is set to collect non-personal information when you arrive on after clicking on an affiliate link on a publisher’s website, this enables Rapha to pay the publisher a small commission on any subsequent sale. These cookies are only set when a visitor has “Analytics” cookies enabled.


Rapha partners with Auth0 to provide Authentication for your account on the Rapha website. When you register or login, a cookie is set to ensure your identity is consistent as you navigate throughout the website. More information can be found here. These cookies are strictly necessary to allow you to sign in to your Rapha account.

Criteo, YouTube, StackAdapt, TikTok, Pinterest, Bing/Microsoft Advertising, Naver, Line.

These cookies are set by our advertising and marketing partners to make Rapha advertising more relevant to you. They are only enabled when your cookie preferences include personalisation. When opted out of personalisation cookies, you may still see Rapha advertising online.

How do I manage cookies ?

Our Cookie Management platform OneTrust uses your device internet address (IP address) to establish your location so that we present the appropriate cookie management option. If you are close to a country or state border, or using a VPN (including Apple iCloud Private Relay), your location may be inaccurate or unable to be determined. In line with your determined location’s regulations, you can manage your cookie preferences at any time. Our privacy policy provides further details on how you can exercise your rights regarding local data access regulations such as GDPR / CPRA.

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